What Is A Secondary Dimension In Google Analytics Fundamentals Explained

The 2-Minute Rule for What Is A Secondary Dimension In Google Analytics

If this does not appear clear, right here are some instances: A transaction takes place on a website. Its measurements can be (yet are not limited to): Deal ID Coupon code Latest traffic resource, etc. An individual visit to a site, and also we send out the occasion login to Google Analytics. That occasion's customized dimensions could be: Login approach Customer ID, etc.


Even though there are many dimensions in Google Analytics, they can not cover all the possible circumstances. Thus customized dimensions are needed. Things like Web page URL are universal and put on numerous situations, but what if your company sells online courses (like I do)? In Google Analytics, you will not find any measurements relevant specifically to online training courses.


Go Into Custom-made Dimensions. In this blog site post, I will certainly not dive deeper right into custom dimensions in Universal Analytics.




The range defines to which occasions the dimension will apply. In Universal Analytics, there were four extents: User-scoped custom-made measurements are related to all the hits of an individual (hit is an occasion, pageview, and so on). If you send out Individual ID as a customized dimension, it will certainly be used to all the hits of that specific session AND to all the future hits sent out by that individual (as long as the GA cookie stays the exact same).

What Is A Secondary Dimension In Google Analytics - An Overview

For example, you can send out the session ID customized measurement, and also also if you send it with the last occasion of the session, all the previous occasions (of the exact same session) will get the worth (What Is A Secondary Dimension In Google Analytics). This is done in the backend of Google Analytics. measurement uses just to that certain event/hit (with which the dimension was sent)


That measurement will be applied only to the "trial began" occasion. Product-scoped custom measurement uses only to a specific item (that is tracked with Boosted Ecommerce performance). Also if you send several products with the exact same deal, each item might have different values in their product-scoped custom-made measurements, e. g.


Why am I telling you this? Due to the fact that some points have actually transformed in Google Analytics 4. In Google Analytics 4, the session range is no much longer offered (a minimum of in custom dimensions). Google claimed they would certainly add session-scope in the future to GA4. If you wish to apply a measurement to all the events of a particular session, you have to send that measurement with every event (that can be done on the code level (gtag) or in GTM).

Little Known Questions About What Is A Secondary Dimension In Google Analytics.

It can be in a cookie, data layer, or elsewhere. From now on, custom-made measurements are either hit-scoped or user-scoped get more (formerly called Customer Residences). User-scoped custom-made dimensions in GA4 work in a similar way to the user-scoped measurements in Universal Analytics however with some differences: In Universal Analytics, a user-scoped custom-made dimension (embed in the middle of the customer session) was applied to EVERY event of the very same session (even if some event occurred before the measurement was set).


Even though you can send customized item information to GA4, right now, there is no means to see it in records effectively. Ideally, this will be changed in the future. Or am I missing something? (allow me understand). GA4 currently sustains item-scoped customized dimensions. At some point in the past, Google said that session-scoped custom dimensions in GA4 would browse around this web-site be available too.


When it comes to custom dimensions, this range is still not available. And now, allow's relocate to the second part of this article, where I will certainly reveal you just how to configure custom measurements as well as where to find them in Google Analytics 4 reports. Let me begin with a general summary of the procedure, and after that we'll take an appearance at an instance.




If you utilize it to generally stream information to Big, Query and afterwards do the evaluation there, you can send out any kind of customized criteria you desire, as well as they will certainly show up in Big, Inquiry. You can just send the event name, claim, "joined_waiting_list" and also after that consist of the specification "course_name". And that's it.

All About What Is A Secondary Dimension In Google Analytics

In Look At This that instance, you will require to: Register a criterion as a personalized interpretation Start sending custom-made criteria with the events you desire The order DOES NOT issue below. You need to do that quite a lot at the exact same time. If you begin sending the specification to Google Analytics 4 and also only register it as a custom dimension, state, one week later on, your records will be missing that one week of data (because the registration of a custom-made dimension is not retroactive).


Every time a site visitor clicks a menu item, I will certainly send an occasion as well as 2 extra parameters (that I will later on register as customized measurements), menu_item_url, as well as menu_item_name.: Menu web link click monitoring trigger problems differ on most websites (due to the fact that of various click classes, IDs, and so on). Try to do your ideal to apply this instance.


Go to Google Tag Manager > Triggers > New > Just Hyperlinks. By developing this trigger, we will allow the link-tracking functionality in Google Tag Manager.


After that most likely to your website as well as click any of the menu links. Really, click at least two of them. Return to the sneak peek setting, and also you should start seeing Link Click occasions in the preview setting. Click the initial Web link, Click occasion as well as go to the Variables tab of the preview setting.